IT'S TIME. GET SOCIAL.

CHIC.TV is a Proud Sponsor of WWD's
Social Media Mandate
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"Video is the fastest-growing segment of the fastest-growing medium the Internet, of course"

New York Times

"Online video is more effective for brand advertisers than other online categories"

 

McKinsey & Company

"The Growth of Online Video Is the Most Significant Trend for Brand Advertisers"

 

Yankee Group

Brands like Ralph Lauren, PORTS1961, Ferrari, Tous, Ann Taylor, Bobby Brown, Dooney&Bourke, W Hotels, ELLE/ Hachette, Gottex and Silk'n have been working with CHIC.TV to create viral videos and to expand their social network presence.


CHIC.TV - Video Prodcution, Syndication and Social Media


Established in 2006, CHIC.TV is a fashion video magazine, airing on the largest syndication network in the industry including Hulu, YouTube Shows, Glam, iTunes and Facebook.


To help brands leverage this viral capacity CHIC.TV has established two social media plans. Your Brand TV, to capture your brand's essence in a short format video series and The Web Warrior a comprehensive web and social engagement service leveraging CHIC.TV's content creation and other web capacity.


CHIC.TV Engage is the flagship marketing service offered to brands by CHIC.TV.


Established in 2006, CHIC.TV has produced more than 500 webisodes, viewed by millions. Among its popular content; daily coverage of the past seven seasons of the New York Fashion Week, supermodel interviews, top makeup artist demonstrations, in-depth interviews with celebrity chefs, as well as numerous other lifestyle and fashion events.


CHIC.TV is a brand-friendly media company that collaborates with marketing and PR firms and offers brands its unique, breakthrough Engage services including "Your-Brand" TV, Sponsorships and Web Warrior services as well as editorials. In addition CHIC.TV offers traditional banner and video ads through its third party syndication partners.


"Your-Brand" TV


A complete and innovative solution that offers comprehensive webisodes and web series production, airing them on CHIC.TV Syndication Network as well as the brands website, all to make video a pivotal element of your brand and marketing strategy.


Fashion / Beauty Documentary Film


Nothing can really convey your brands story as an in-depth fast-pace long-format documentary film. This genre have been very popular, it has very long shelf life and is still relatively rare. CHIC.TV Films follow the foot steps of film about YSL, Marc Jacobs, Valentino, Isaac Mizrahi and The September Issue. CHIC.TV Film through its syndication has the capacity to air films online on Hulu Movies, Netflix, Yahoo Movies and many other film and movie destinations, as well as selling/giving away DVDs. Craeft is CHIC.TV's first film - A nail-biting fashion documentary taking the audience into the back-backstage of New York Fashion Week through fashion brand Ports 1961 and its Creative Director Tia Cibani.


Series Production


Producing a periodical web series covering the brand as a mini reality show, or creating a story that incorporates the brand as the epicenter of the series, airing both on CHIC.TV Syndication Network and the brand's site with its own look and feel. CHIC.TV have produced more than 500 video segments its most popular series is its eight season coverage of the New York Fashion Week, CHIC.TV have been producing several very successful series such as We Are Ann (with Ann Taylor), PORTS1961Journeis, Swimwear Makeover (with Gottex and Elle).


Event Video Production


Covering an event with a video team and one of CHIC.TV editors / video hosts; creating up to three CHIC.TV branded video clips; airing on CHIC.TV Syndication Network, or alternatively creating a branded video and airing it on the brand's site with its own look and feel. Whether its a fashion show, fashion night out or an internal celebration share your experience with your brand followers with video.


Behind the Campaign


In recent years there has been a growing interest among fashion and lifestyle aficionados to follow the magic of a fashion, beauty or other high profile brand campaign. CHIC.TV will document the "behind the scenes" activities of your campaign interview the stars and the people who make it all happen, and air the clips on its syndication network, reaching a huge audience in the US and around the world. A very successful project CHIC.TV have produced is Spring 2010 coverage of Dooney & Bourke photoshoot with supermodel Maggie Rizer, which aired on the brand's homepage.


Web Warrior


A comprehensive web and social engagement service communicating directly with your current and future clients. Using and creating an array of web mediums and leveraging CHIC.TV's content creation both in the written word, video and other web capacity.


CHIC.TV Engage is a cost effective approach to complement any public relations firm and brand's marketing, completing the 360 degrees marketing strategy every brand must have today.


Contact us for additional information at info@chic.tv

or at 917-841-8014.




CASE STUDIES

Ralph Lauren


Video and social Media support for Ralph Lauren 4D Event in NYC. Reaching 250,000 views within the first 48 hours, not using any paid search and advertisements.

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PORTS1961JOURNEYS


A short format series covering destinations Fashion Brand PORTS1961 Creative Director Tia Cibani travels to including store launch at Harvey Nichols, London, and their Fall 2010 Campaign Photoshoot in Helsinki, Finland. 

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Dooney & Bourke

Exclusive coverage of of D&B Spring 2010 campaign photoshoot. Three clips series aired across CHIC.TV Syndication Network as well as the brand's homepage. Significant reach on YouTube and other channels.

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Silk'n SensEpil - Hair Removal Device


CHIC.TV Web Warrior service includes: overall web strategy, designing a portal to synchronize on-line communication, commenting on blogs and forums, producing video product reviews and other video productions, creating and maintaining a YouTube page, blogs, and other social network functions, web campaign strategy and budgeting.

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Luminess Air - A Leader in Airbrush Cosmetics.


Luminess Air was CHIC.TV's exclusive Spring 2010 New York Fashion Week sponsor taking part in product demonstrations and expert interviews incorporated in Fashion Week content, sponsoring the title of Luminess Air Model of the Day, backstage models interviews and sponsoring Luminess Air Beauty forecast in CHIC.TV beauty backstage demonstrations.

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ELLE / Hachette Filipacchi

& Oral-B


CHIC.TV in collaboration with Hachette and Oral-B have produced webisodes covering fashion shows and interviews with designers and celebrities using CHIC.TV's Video hosting, filming and real time on site editing capacity. Videos air on Elle.com and on Oral-B's US consumer website.

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